artificial intelligence SEO and ChatGPT
Entry posted by ClicShopping in Marketing
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ChatGPT (Generative Pre-trained Transformer) is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI's GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques.
ChatGPT was launched as a prototype on November 30, 2022, and quickly garnered attention for its detailed responses and articulate answers across many domains of knowledge. Its uneven factual accuracy was identified as a significant drawback. Following the release of ChatGPT, OpenAI was reportedly valued at $29 billion. (01/2023)
There have also been extensions and guides developed to facilitate the usage of ChatGPT, as well as related tools that have been recently launched that are worthy to check out:
The Art of ChatGPT Prompting: A Guide to Crafting Clear and Effective Prompts
Taking all of this into consideration, as many of you, I’ve been playing with ChatGPT to leverage in SEO tasks.
Here are some ideas of them that you can use as a reference too:
Technical Optimization
. Generate Structured Data for your content
“Generate the FAQPage Schema markup for the following questions and answers:…”
. Generate Hreflang tags for to use as patterns for your site pages
“Generate the hreflang tags to feature in pages targeted to the <country> in <language>, <country> in <language> and <country> in <language>…”
. Generate .htaccess rewrite rules for redirects
“Generate the .htaccess rewrite rules to 301-redirect <source location> to <location destination> …”
. Generate the rules for your robots.txt
“Generate a robots.txt rules to block the crawl <location to block> but allow the crawling of <location to crawl> within the domain …”
Link Building
. Help you answer Help a B2B Writer or HARO requests
“Please write a professionally sounding and short reply to the following “Help a B2B Writer” request saying that I have first hand experience and happy to provide the input needed as long as I don’t mention the site names: …”
. Generate popular and relevant sites to outreach
“Recommend X popular blogs about <site area> that cover “<topic>” along with their URLs”
. Reword outreach emails to make them unique
Let’s use one of the templates shared by Ahrefs in this guide and ask to reword it to make it unique:
“Rephrase the following email while keeping its meaning, to make it sound fun but still professional: …”
SEO Reporting
. Generate RegEx to filter Google Search Console Performance Report
Keyword Research
. Generate relevant topics to target
“Generate a list of X popular questions related to “<keyword>, that are relevant for new <audience>”
. Classify a list of keywords based on their search intent
“Classify the following keyword list in groups based on their search intent, whether commercial, transactional or informational: …”
. Cluster a list of keywords based on their semantic relevance
“Cluster the following keywords into groups based on their semantic relevance: ….”
. Translate a list of keywords
“Translate the following keywords from <Source Language> to <Output Language> and generate the results in a table with two columns, with the keywords in <Source Language> in the first one, and their translation to <Output Language> in the second:”
Content Optimization
. Generate titles for your page content
Copy/paste your page content and ask:
“Generate X unique title tags, of a maximum of 60 characters, for the following text. They should be descriptive and include the term <keyword> in them: …. “
. Generate meta descriptions for your page content
The same can be done for meta descriptions, also specifying that they should be catchy and include a call to action:
“Generate Z unique meta descriptions, of a maximum of 150 characters, for the following text. They should be catchy with a call to action, including the term “Main keyword” in them: ….”
. Rephrase your existing content to avoid duplication
Generate different versions of a text to avoid content duplication:
“Rephrase the following paragraph in X different ways, to avoid repetition, while keeping its meaning: … “
. Provide facts and stats to use as an input to back your content
“Generate a list of the top 10 facts, statistics and trends related to <topic>, including their source”
. Generate a summary of your content
“Generate an X words summary of the following content: …”
Conclusion
As you see, we can use ChatGPT to optimize the content and it can give a new way to improve your content, your code and your strategies.
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