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Amazon: improve your SEO to increase your sales. Did you already realize that Amazon was actually a big search engine for e-commerce? If so, you certainly know that behind, an algorithm runs to make the machine work and allow it to offer you the products you need. But for your own business, have you ever wondered about optimizing your presence on Amazon to be more visible and increase your sales? The similarities between looking for visibility on Amazon and on Google are important. The logic is always the same: optimize its content to be judged as the most credible and relevant by the algorithm, to go back in the middle of thousands of results. With the difference that for Amazon, the result is a commercial product, while for Google it is usually a website or media content (even if Google Shopping could make us lie by going directly back some products). And all the same, the same warning is required by the two Internet giants: think above all about the consumer and provide value (but still optimize a little). Whether it's in the way of thinking about digital referencing or the hypocrisy that surrounds the search for visibility, they are very similar and offer an advantage to people competent in SEO: that of understanding logic and being able to adapt according to the "tools". The first SEO elements to take into account Like, therefore, natural referencing, some points are to think and work especially. First, let's talk about the title. It is the first element in contact with your future consumers, and reveals, in a few seconds, what they will find once clicked on the product thumbnail. This title defines your product and will quickly allow Amazon to process it through the keywords that compose it. There is therefore a double challenge: a ranking issue in the Amazon results, as well as an issue of increasing the clickthrough rate of Internet users when they see the thumbnail (to discover more). The content of the product page The content of this page comes into play once the first click on your title or thumbnail image. Now, the user wants to know more about what your product can bring: if it is solid, credible and really interesting. Amazon: How to optimize your keywords to boost your sales? The first page of the results, when looking for a product on Amazon, is a place of choice for any seller or e-merchant. Just like for search engines, this coveted position can lead to a dramatic increase in sales. More page views, more conversions, there is no doubt that reaching this spot should be part of your priorities when you sell on Amazon. Here are our tips to optimize your keywords and boost your sales. Amazon: a constantly evolving algorithm Like Google, the US sales platform is constantly adjusting and modifying its search algorithm. Nevertheless, it is possible to distinguish some essential criteria for the good ranking of your products. Among them we can mention: Number of sales already completed Vendor Popularity and Rating Quality of the keywords associated with the product Using keywords on Amazon So that Amazon measures the relevance of your product and is able to offer it to the right users, it is necessary to use keywords. In order to put the odds on your side, it is better to point to long tail keywords. By this we mean keywords that are articulated around three, four or more words and which allow us to detail a product or an offer more precisely. Two advantages to this: Bring specificity to your description and increase your chances of appearing faster. Better stand out as part of a competitive offer. Especially if other sellers are already well placed on a request you are targeting. Set goals to find the right keywords Before you even begin your list of keywords, it's important to ask yourself the question of what you want to achieve. Do you want to improve the ranking of a product already on the marketplace? Is the goal to stand out from a competitor for the future, supplant it? Are you starting from scratch by having everything to build? Establish a list of relevant keywords Finding popular terms in your product category, for short and long tail keywords, is a common method. Nevertheless, other solutions can help you in this task. An analysis software based on artificial intelligence, for example, will allow you to analyze and determine all the keywords used by your customers and already exploited by your competitors. here are several keyword analysis tools for Amazon, free or paid. Among them we can mention: Uberseller Sonar Sistrix Scientific Seller As for Google's Keyword Planner, which is sometimes recommended, it's best not to use it in the context of Amazon sales. Indeed, the way users search on Google or Amazon is very different. The performance of keywords obtained through the Keyword Planner is, therefore, often disappointing. Breakdown of keywords in the ad An Amazon ad consists of a title, bullet points, a description and a backend that we will discuss a little further. To streamline your ad, first make a list of the keywords you will be integrating. Rank them by importance and use them as you go. The last ones will be placed in the backend. title In terms of ranking, the title does not count more than bullet points. No need to load keywords. Better to write a short and clear title, which will allow users to quickly identify your product and therefore to consult your page. Each field has a character limit. The latter depends on the category of products concerned. Bullet points Their role is to make the product attractive, to describe it as precisely as possible and to include keywords that were not present in the title. Amazon Product Description Considering the fact that Amazon primarily presents products that sell well, it is better to pass the description to convert as many customers as possible. Among the proven methods, the situation of the product works well. We must create a context in which the user can identify himself and thus enable him to see how this product will correspond to his needs. Our advice Impose a limit of up to 2000 characters. Your potential customer will not be drowned under the information. Backend Finally, be aware that it is possible to use keywords hidden in a limit of 239 bytes. An ideal space to put other keywords or integrate variations or misspelled queries. If this notion seems fuzzy, do not hesitate to call an SEO expert on Codeur.com to write your Amazon ads. You are ready to sell better on the biggest marketplace in the world. Good keywords and a well-written ad will help you put your chances on your side.

Web push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind. Web Push are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work on websites instead of apps and can be accessed on all devices (desktop, mobile, tablet, etc). Why use push notification for e-commerce marketing? How do they help? Retarget users effectively and tackle abandoned carts Increase sales by segmenting users on basis of interest and behavior Boost conversions by engaging, re-engaging and retaining users on Desktop and Mobile With web push, it becomes easy to send and schedule relevant notifications by segmenting users based on their behavior, interest, and activities they perform. They are swift and drive repeat visits, encouraging people to make a purchase There, some usage can be used Announce new products to a relevant audience Buyers would love to know when products on their wishlist are available for purchase. It might be the latest book from an author whose work they’ve bought earlier, or the newest collection from a fashion brand whose products they’ve been browsing for the last few weeks. To begin with, eCommerce websites can create segments among subscribers based on their previous purchases and on-site activity. Seasonal Sales / Holiday Offers You can welcome a new season with exciting offers on fresh arrivals. Boost conversions with web push messages to your customers announcing upcoming sales about new collections. Use hero images to show-off the new arrivals, encouraging customers to refresh their wardrobe according to the new season. Announce a sale hese notifications work similar to the previous one, difference being that the urgency factor has to be driven in more strongly. Urgency can be created by setting up an expiry time for the sale or if only select products are part of the sale. Most eCommerce websites use a combination of the two. Get authentication from anonymous users eCommerce websites get authentication from anonymous users by encouraging them to login by giving them incentives like discounts. Web push notifications are a great way to get this message across. Price-drop, Stock, and Re-targeting Customers often add products to their wishlists, planning to buy them later. If there is a price drop on the products, they can be easily called back with an automated notification. Another reason for customers bouncing from the store could be that the product they wanted was not available Deliver personalized offers and promotions based on on-site behaviour This type of notification comes in various forms. For example, if a user has spent a few minutes on a particular product page, send him an instant push notification saying that a 10% discount is available on the product if he buys it in the next 15 minutes. Recover abandoned carts This is something most eCommerce websites are familiar with. A user arrives on the website, spends time browsing various products, adds a few items to the cart but doesn’t complete the purchase Sometimes, customers want to compare the price on other websites before making a purchase. Depending on the time this takes, the user may forget about an item. Another reason for cart abandonment may be that the user was distracted by something during the checkout process. Inform buyer of shipment of purchase, and delivery These are informational messages which help the buyer keep track of the products they’ve ordered and make for a smooth delivery experience. Interested to apply a web push inside your e-commerce website ?

A few people here asked that we have a thread on Adwords, so I'll start it. I've used Adwords since 2003 when you could do a nickel a click. Then, it became a dime and the race was off. Over time I've learned a lot and had a love/hate relationship. This year Adwords account managers have helped me in updating and learning new features. Currently, my ROI is the best it's been in at least a very long time, so I’ll try to share some ideas. For me, a big key is getting a repeat customer, but I also get some good sales from it. First, you need to tie in Analytics, which is now part of Adwords. Analytics can show you what sales you are getting through different ads and you can get the actual order id. This helps in adjusting ads or even stopping those that don't pay off. I look a lot at last 7 days and 30 days. The 7 day view is good because you can see how small bid adjustments can cost a lot. This can be done in the Adwords screens too. https://adwords.google.com/analytics/ And using a Google Feeder like Jack's, you need to set up with Google Shopping. I was slow to get this going, but it's really working well on some items I sell. This gets you the ad boxes you see with pics at the top of Google as well as Google Shopping. https://merchants.google.com/ That covers the basics but AdWords and Analytics have a lot of features. The biggest thing with AdWords is the better your ad is, the less you have to pay and still rank high. So, take advantage of all the little extras like extended links and callouts. Use all the characters you can but keep substance. Once you create a base ad, you can copy and edit to make versions to test. I added "Fully Secure Website" to one of my ads and it get 4 times the click through than any of my others in that ad group. I did this based on switching to all SSL all the time. Adwords also serves it higher, so it likes it. You can also tailor you bids based on areas like states (Texas for instance). Adjust based on days of the week or time of the day. Adjust up or down for phones with browsers. I bid that down because my biggest competitor on this isn't responsive in their site design. Remarketing was a huge fail for me that burned up cash with no ROI. Small bid adjustments that make you rank higher can cost way more than expected, so the 7 day running view is key. The other key is look at it every day. There is some trial and error, but this can get you sales you are otherwise missing. A lot probably depends on your margin, but for me I'll give 200 to sell 1600 especially since some will repeat. There's a lot more to this and I'm not sure how much this helps, but hopefully others have something to add.

If it can help you to understand google : look theses link A lot of good stuff https://www.thinkwithgoogle.com/

Mobile Friendly Good for checking if site is Mobile Friendly https://search.google.com/search-console/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect Microdata Testing Tools Good for Schema. https://search.google.com/structured-data/testing-tool Facebook Link Good for Opengraph. https://developers.facebook.com/tools/debug/ Twitter Card Validator https://cards-dev.twitter.com/validator SSL https://www.ssllabs.com/ssltest/index.html"] https://www.ssllabs.com/ssltest/index.html Performs a deep analysis of the configuration of any SSL web server. Page Speed Tools https://gtmetrix.com GTmetrix is a free tool that analyzes your page's speed performance.