Send newsletter recommendation

[Alice]

Hello,

On my shop, I want to include a pop-up and a banner that allows you to subscribe to the newsletter.

I assume that people who sign up can be very interested in my brand.

What is your recommendation to send a newsletter and to have a good rate?

 

Beautiful day

[Victorious]

Hello Alice,

I think in first, your newsletter must be created in function the regulation.
About the rate, the best it to create a test a/b . Like that, you see the best approach.

[Josephine]

Could you explain how to make a test a/b ?

[Foster]

test a/b is a process to identify the best strategy to take.

In your case, you can send 50% with a design and 50% with another design. 

After you can make a choice.

More information there :

https://en.wikipedia.org/wiki/A/B_testing

https://vwo.com/ab-testing/